Brand and company relaunch project in healthcare

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Logo-Design Kurzbeschreibung

We need a logo design as the first part of a complete relaunch/rebrand of our primary healthcare business. We have 35 doctors surgeries spread across England as well a six walk-in centres all providing high quality primary care services to the UK National Health Service. We also provide community outpatient clinics for patients with conditions that can be treated outside of a hospital environment.

We are looking for a design that is memorable and striking where we can use it's look, feel and colour to be the theme for wider upcoming activity in relation to a new website, local branding at all of our locations and new marketing materials (we'd like a font and colour that we can 'own' as an organisation).

We want to be differentiated from typical healthcare designs (often centred around reds, greens and blues). We'd like to convey trust/integrity, friendliness, efficiency and for there to be a modern look and feel.

Finally, many of our doctors surgeries have important local identities. For these, we may want to retain their names but converge their identity as part of the group through use of the common design. It would be useful to see this using the name 'Prospect House Surgery'.

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Aktualisierungen

We'd like designers to think carefully about how we can have a motif / identity that we can make our own, including 'owning a colour we can use aross wider branding. This may be part of the wording (through an interesting font) or a separate identifier - e,g. Nike swoosh, Twitter's birds, Design Crowd's blue motif. We'd prefer to avoid obvious or unsubtle references to doctors like crosses / stethoscopes etc. Many thanks, The Practice Group.
Added Monday, December 22, 2014

We've had some great submissions - thanks very much. The preferred few have been consistent with the brief - modern, with a motif / symbol incorporated. We've found that turquoise (see our current website thepracticgroup.co.uk) and a deep shocking pink are a great combo. These are colours we can 'own' as a company. Other colours would also be considered. We are still looking for a really distinctive font - modern, differentiated. We'd still love to see more designs or adjustments to previous concepts to better match the brief. The Practice Group
Added Tuesday, December 30, 2014

Project Deadline Extended
Reason: Dear all, We are extending the deadline slightly. This is so that our colleagues can all review the short listed designs, having been away for the holiday period. This will be the only extension and thanks for your patience for those that have been participating to date. There is, of course, the opportunity to submit more designs before the new deadline. Thanks in advance. Best regards, The Practice Group.
Added Friday, January 02, 2015

Dear all, Please do not submit any more designs. We have been really pleased with the standard of the designs and the number of participants in our process. We are now working with the two preferred designs / designers only. We will be awarding to one of those designers very shortly. Many thanks to everyone that took part in our brief and best regards, The Practice Group
Added Wednesday, January 07, 2015

Industrie/Einheitstyp

Healthcare

Logo Text

The Practice Group

Zahlungen
1. Platz
£120
Gesamt
£120

Projekt-Deadline
08 Jan 2015 00:11:25 UTC
Language

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