Redesign of Mailer for Salon Suite Company
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Dieser Kunde bekam 28 Postkarten-Designs von 12 Designern. Dabei wurde dieses Postkarten-Design Design von Theziners als Gewinner ausgewählt.
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Postkarten-Design Kurzbeschreibung
Redesign an existing postcard for a new look/feel. Current design is a bit on the "masculine" side and our target audience is predominantly female. We rent individual salon rooms to hair stylists who want to work for themselves and run their own business, but still be in a professional salon space they share with other independent salon owners.
Color wise- use our logo orange, white, light blue.
Keep the location info and the mailing label white space on the back side and the print/cut margins as currently set.
The text items can be modified as needed. We probably have too much and want to err on the side of more visual, less text- but still getting some key points across.
A look and feel I like (from another salon suite company) is Salon Lofts. I've attached a design of theirs that you can use for ideas. This web page also has some of their other print collateral that I like.
http://pyperyoung.com/case_studies/salonlofts.html
Aktualisierungen
Project Deadline Extended Reason: There are still several designers that intended to submit, but have not yet. No clear winner yet. Still looking for something better. Added Tuesday, February 10, 2015
Zielmarkt/( -märkte)
Licensed cosmotologists who are ready to work for themselves instead of someone else.
Industrie/Einheitstyp
Salon
Zu verwendende Schriftarten
Farben
Vom Kunden ausgewählte Farben für das Logo Design:
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Main Tagline/Message- attention getter- I like having the orange block with white text as done is some of the Salon Loft designs- superimposed over a large image of a hair stylist. I'm in the process of getting some photos of our tenants taken and hope one will work- but for now, just use something stock.
- Back side has to have the white space for the mailing label and should list our 4 locations with pictures of each. I'm also getting new pictures of the 4 locations, but for now use the ones from our existing mailer design (attached).