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Marketing Concept Needed - Do It Yourself Multi-Purpose Stand Alone Room
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US$510
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17 Designs
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6 Designer
Werbe-Design Kurzbeschreibung
I need a marketing/advertising piece that will sell my concept to the end user. The idea is that someone who needs some extra space or private space or office space or storage space or guest room space or garden space or kids play room space, ETC can purchase my do it yourself stand alone room, which is also environmentally friendly. This is a standalone structure in the backyard or back lot that someone can have some "me time" in for whatever they need it for.
I have attached some thoughts for this concept but none jump out at me yet. The product is very environmentally friendly, but I am not sure that is the ‘grabber’. The end user buys the shell from me and then finishes it in any way they want. Most will probably match it to their existing home or structure (brick, vinyl siding, shingles, stone, whatever). I sell the room shell which is the floor, walls and sub-roof and they finish it the way they want.
I think this is an impulse buy. For example, for $2995 you can have your own 100 SF room finished to your taste and liking. 100 SF is the standard size but the unit can be customized for the size the end user needs.
The DIY Eco-Room (or whatever we call it) installs in just two days with two people. Or our staff will install it for you. Not sure what to do with photos but my thought is that we could show the basic shell with no siding on it and then pictures of various finishes and colors that they can use to complete the room (see photos is separate file).
We could include a few drawings of various furniture layouts.
What is the grabber? Do it yourself, green, price, speed of installation, ETC.
What is the best way to convey the message (copy, photos, sketches/renderings)? We could use some stock photos of family playing, person working, someone gardening, storing, etc.
We can include some stock photos
This project includes writing the copy for the piece.
Tag line, product name (Stand Alone Do It Yourself Eco Multi Purpose Room.......obviously needs to be more concise than this).
Aktualisierungen
I have had some inquiries about the size of the advertisement I need. At this time, I am more interested in the concept than the actual piece. I will have 3 immediate needs for the piece:
1. Handout/Flyer - 8.5" x 11" folded to 8.5" x 5.5"
2. Electronic Flyer - 8.5" x 11" in PDF format
3. Website - Whatever we come up with, I will also use as a one page website.
Once I know if this product sells, assuming it does, I will put some more money into the marketing side and as long as the working relationship goes well during this first phase, I will continue to work with the winner.
Thanks so much for the help. If any more questions, let me know.
Thank you,
Charlie Daniel
Added Tuesday, May 10, 2011
I have heard that some of the original files did not come through. I have saved everything in PDF format and attached them to the project. The photos that I have included can be used as place marks. I will have more profession shots once we have the concept in place. The "copy" file includes some basic thoughts I had but is by no means final or even the way to go. That is why I need your help. Thanks.
Charlie Daniel
Added Tuesday, May 10, 2011
Project Deadline Extended
Reason: I have decided to extend the deadline 5 days and increase the budget some. I have received a few good designs but want to look at more before picking one. Thank you for those who have sent designs. I have also included more files to help with the concept.
Kind regards,
Charlie Daniel
Added Monday, May 23, 2011
I have included more photos, etc. for you to use. I think the Floor Plans really help tell the story of what I am trying to provide. The renderings show examples of how the unit can be finished and also help "paint the picture". And the actual photos of the unit can establish credibility. I don't know how to use them all and not overload the piece, but maybe there is a way. Need more space but cannot afford to add on? Need office space but do not what to lock into a long term lease? Need and extra bedroom for guests and family but do not want to add on? Need a place where the kids can play, allowing you to relax? Need your own space to read the paper on Sunday and watch the big game? Need a place to pursue your hobby in peace? You can finish it yourself on your time and match it to look like your existing home or building.
Below is a little more brainstorming ideas for copy. Again, use if you want or use your own.
Added Monday, May 23, 2011
Tomorrow is the last day to get your designs in. Thanks so much to those who have participated. If you are thinking about submitting, please do. I am more interested in the concept than the graphics at this point, so it should not take too long to submit. Thanks again.
Charlie Daniel
Added Saturday, May 28, 2011
Zielmarkt/( -märkte)
I think the end user is a guy or girl that needs some space for themselves (think mancave, but that is too over used). I think the age range would be 30 to 60 years of age.
Someone who needs some 'me' space for some 'me' time.
Someone who needs an extra room but cannot afford to expand their existing house or building or has no room to do so.
Could target folks who are starting a business and needs a small office.
Industrie/Einheitstyp
Marketing
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Not sure about this. Do it yourself. Green/Eco Friendly. Fast. Cost Effective Space.
I am very open to what we include and don't include. Just need something concise and to the point that sells the concept.
