Logo design for a customer analytics company debuting in the marketing & advertising industry
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Logo-Design Kurzbeschreibung
The name of the company is Attribute Data, or Attribute in short for easy calling.
The word Attribute has a wonderful meaning that summarizes the essence/ quality or character of the subject, in this case, data. It also means to give or to credit something for things that happen.
http://en.m.wikipedia.org/wiki/Attribute It has many other interpretions of the meaning depending on what topic it is applied to.
I would like the name to represent my future data analysis and recommendations to be succinct, to the point and a precise understanding of my clients' business and customers so that they can take actionable steps to improve area that we have identified as opportunities. Helping them put in place data strategies and analysis that would give them understanding of the attributes of their customers/site visitors, the attributes of the content/products their customers interact with, that will drive recommendations for business optimising decisions/actions on their digital properties/business process.
Company will focus on web analytics data and content targeting on sites.
Tools such as Adobe analytics, Adobe Target, Google analytics, Optimizely, Clicktale, Compete.com, Quantcast, Tableau, R / R Studio, MS Excel are what I work very closely with.
Website still not up yet but the domain will be attributedata.com
Feel: elegant, modern/ contemporary, professional, exclusivity
Tone: clean, witty, meaningful but not techie or gamey
Color: cool colors - shades of blue dark or light, teal, solid colors preferred
Backgrounds: versions against white, and black
Application/ Use: for website, name cards, stationery, email sign off
There is a previous version of the logo done by by another designer but I shall not have it put up. So let your creative juices flow.
Thanks
P.s. This brief is updated on 16 Feb.
Aktualisierungen
Project Deadline Extended Reason: After looking at current design I decided to update my brief with more preferences and thus welcome designers to try again. Added Tuesday, February 24, 2015
Zielmarkt/( -märkte)
Business to Business. CMOs, Marketing Directors, Analytics Directors, eCommerce Directors, Advertising Agencies, Media Agencies to use my company's data and analytics services
Industrie/Einheitstyp
Advertising
Logo Text
Attribute Data
Logo Stile, die Sie interessieren können
Pictorial / Combination-Logo
Ein reales Objekt (Text optional)
Farben
Vom Kunden ausgewählte Farben für das Logo Design:
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- logo that is meaningful.. For example data is multi dimensional.. Thus having a simple 3 dimensional image might work.
- the logo image uploaded of Attribute Data was one previous attempt. it is clean, simple and somewhat meaningful. however the image was not original and the graph was trending downwards.
- Other attached inspirations that I really like are from Frac Center, Dimense, Upp and Trident.
Schön zu haben
- Possible Images: open to suggestions, here are some boring images I have to throw out to start the ball rolling. Need your help: upward trending graphs, data points, positive symbols, results, target boards, letters etc...
Sollte nicht haben
- meaning that is derived purely from color - logo might be used in grey scale or black/white so it will be lost.