Food Label for Popcorn Kernel Product

Hier ist was ein Geschäft in United States für sein label design vorgenommen hatte.

We are launching a new locally produced popcorn kernel in our regional market (Northwest, United States) for sale in local and upscale supermarkets. Our market is a group of people who enjoy spending money on good food, but come from many different backgrounds. They are both hipsters, and a wealthier group of families. They appreciate good style to a label, but to get their attention it should "pop" on the shelf. The label should not give a “commercial” feel, but something “local” and made by an individual, not a corporation. To do this, we would prefer hand-drawn, sketched, or minimally cartoon drawings, but very little clip art or cartoon feel. After reviewing the initial designs, I realize I should have given more direction. Perhaps the label would be great with an outline of the Pacific Northwest in the background (see attached image which includes the three states (WA, OR, ID). If it makes sense to just have WA or OR, then let's try that. You can redraw the outline to make it mo… Mehr lesen