Label for a new, ambitious & organic Loire valley still & sparkling white wine

Hier ist was ein Geschäft in France für sein label design vorgenommen hatte.

In the uploaded items, I have added a brief which explains what I expect.


Ultimately, I need a complete visual identity which can be used on a website, on stationary, on packaging, clothes etc. First step is the front label of the wine bottles.

The estate is called Clos de XYZ (name to be releaved at a later stage) and is located in Vouvray appellation. It produces still and sparkling white wines based on the Chenin grape. Chenin is a niche grape compared to Sauvignon and Chardonnay. Customers are typically :
a) enlightened wine amateurs who value quality of product more than the price tag
b) chenin geeks – the vast majority of the world’s production is concentrated in south Africa and Loire valley so it is a bit of a monopoly
c) foodies – chenin is great for gastronomical food
d) people seeking natural / organic / biodynamic wines

The winey exists today but sells most of its wine to wholesalers and the quality is average. Its own bra… Mehr lesen