Caryatid Logo

Hier ist was Caryatid suchte für sein logo design.

This is a logo for a company based in Geneva Switzerland, which provides consultancy and services to the pharmaceutical industry. These services cover specifically drug safety (also called pharmacovigilance), auditing services and training services.

A Caryatid is a sculpted female figure serving as an architectural support taking the place of a column or a pillar supporting an entablature on her head.
I chose 'Caryatid' as the name of the company, due to the following reasons:
- I liked the sound (English pronunciation) and graphism of the letters;
- I liked the image of a woman being the support for a heavy structure.

I would like the logo to convey the following qualities:
- strength, support, resilience, composure, equanimity, timelessness, standing the test of time, fairness, independence, sharpness, lightness (even if the task is tough), practicality, usefulness, clarity, good-judgement, depth (of knowledge), originality, creativity (in the solut… Mehr lesen