Roots of Peace, US-based NGO Needs a New Logo

Hier ist was Roots of Peace suchte für sein logo design.

Roots of Peace is a US-based NGO that builds agricultural trade systems in economically fragile regions. We have an approved logo concept (see attached) and need a professional vector version with specific refinements.

About the current concept: The logo features a tree with prominent roots at the top of the lockup, with "Roots" as the dominant word and the tree canopy below with "of Peace." Wordmark font is Playfair Display — this is locked, do not substitute.
Refinements needed:

Canopy edge: Soften the flat bottom edge of the tree canopy. Round the two lower corners or create a gentle organic curve. The current straight edge reads as jarring against the otherwise organic design. We still want a sense of structure — just not a hard straight line.

Visual flow (key creative element): Add organic vein-like lines in gold running continuously from the roots, through the trunk, and up into the canopy. Think leaf vascular structure, not geometric. These repres… Mehr lesen