Logo for risk management consulting and app business

Hier ist was Calliper suchte für sein logo design.

Calliper Advisory is a startup specialist risk advisory firm working with executives and boards at organisations in high-consequence industries (mining, agriculture, rail, infrastructure, energy, education, healthcare). Our draft tagline is “Measure what matters, act with confidence”. The business name is deliberately chosen: a calliper is a precision measurement instrument used to measure things that are difficult to measure accurately with the naked eye - and that is exactly what we do for risk. We help boards and executives in big organisation to measure and understand their risk exposure with a level of precision and clarity that standard processes cannot deliver. Our business has a consulting arm providing advice to companies, and we're also developing a SAAS app that companies will be able to use in addition to our consulting.
The logo should feel authoritative, precise, and credible at board and executive level. Not corporate in a generic way, but genuinely professional and… Mehr lesen