International adventure company needs logo for BOOKINGS website

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We need a logo for an adventure company BOOKINGS website. The target audience is 25 -45 yr old m & f who are active, fit and adventurous. The logo is for a booking site within the adventure industry so needs to promote confidence to give financial details but not be too serious. We ARE NOT looking for an obvious outdoor theme. The design needs to be clean, fresh and contemporary. It will generally be used on outdoor/landscape images so it will need to pop. The focus is on the brand name. The preference is for low case. Mehr lesen