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Melbourne Designer Wins Kevin Rudd Contest
A designer from Melbourne has won a competition to create the official election t-shirt for Kevin Rudd. Melbourne-based Shane Marchewka, who designs under the pseudonym Studio71 won the $1000-prized contest.
‘KRudd’, who Tweeted about the contest today, said: “Shane is a great guy who is putting in the effort to start his own small business. He had a range of great ideas and really embraced the spirit of the competition. I wish Shane and Studio71 all the best for taking his business to the next step. I was overwhelmed by the quantity and quality of entries, so thanks a million to DesignCrowd and Australia’s talented graphic design community.”
The DesignCrowd contest received 405 designs, Freelancer.com 450. The entries can be viewed on Designcrowd’s website.
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How to get a killer logo design on a shoestring budget
Authored by Jo Sabin, DesignCrowd Marketing Manager
If you're thinking about getting a logo designed, what steps do you need to take and where do you go for design services? Small businesses and start-up entrepreneurs have a universe of options available thanks to the online design boom but which one's right for you?
Don’t under estimate the power of logo design to help your business get customer cut-through when the marketplace is crowded and every brand is competing for customer mindshare. An awesome logo design tells the world who you are and is a strategic business asset. Your logo encapsulates your business promise in a single graphic so it pays now to apply some brainpower to what message it should communicate to the world.
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Crowdsourcing is booming in Asia
Authored by Alec Lynch, DesignCrowd co-founder & CEO
When most people think of crowdsourcing, they think of websites like iStockphoto, Mechanical Turk, Threadless, or Wikipedia. Others might think of Greenpeace crowdsourcing Shell Oil ad ideas or Marissa Mayer crowdsourcing her baby’s name. Some might even think of Lil Wayne’s crowdsourced collaboration with Mountain Dew (“DEWeezy”). But not many people think of Asia. The truth is, crowdsourcing in Asia is secretly booming, and Asia has quietly assumed a leadership role in the space.
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Thinking Of Self-Publishing? Ben Galley Has Some Advice
For self-publishers to achieve a professional cover, that’s quite difficult unless you’re actually a graphic designer. If you find yourself thinking that you can design a cover in Word or PowerPoint, hire someone else to do it.
A cheap way to commission a cover, Galley said, was to use crowdsourcing sites like Crowdspring or DesignCrowd. Authors post a brief to the site and designers then submit covers for consideration. When the author has decided on the best submission the site handles payment and contracts.
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Crowdsourcing venture DesignCrowd makes first foray into Asia
Australian crowdsourcing marketplace DesignCrowd has made its first foray into Asia, after launching its service in Singapore, India and the Philippines as part of a global expansion plan.
DesignCrowd, led by chief executive Alec Lynch, is an online marketplace that specialises in helping businesses outsource or crowdsource design projects to a network of freelance designers.
According to Lynch, Asia has proven itself as an ideal place to crowdsource design work, describing India and the Philippines as “goldmines” for talented designers.
Following its expansion into Asia, DesignCrowd will be targeting growth in the United States, and will also be assessing opportunities in South America and Europe.
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DesignCrowd heats up competition with 99designs with Asia launch
Australia-based DesignCrowd has launched its design crowdsourcing service in Singapore, India and the Philippines as its first step into the Asian market.
The launch in Asia follows closely after its launch in Canada and the UK, a year after the startup received a US$ 3 million investment from Australian venture capital firm Starfish Ventures.
DesignCrowd COO said, “We’ve invested in local customer service based in the Philippines to help serve the region. We have staff who speak Indonesian and Filipino. And we’re available round the clock, so if you’re working then so are we. As our business expands in the region we’ll look to add more staff and capabilities. As for which countries are next, we’re exploring that right now and testing the market, so watch this space!”
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Australia-based online design services marketplace DesignCrowd enters India
Australia-based online design services marketplace DesignCrowd, which is backed by Australian venture capital firm Starfish Ventures, has launched its services in India along with Singapore and. Three months ago, the company launched in Canada and the UK. This is DesignCrowd’s entry into Asian markets and as part of its global expansion. Read more

DesignCrowd Expands its Operations to India
DesignCrowd, an Australian crowd-sourcing based design marketplace, has launched its operations in India, Singapore and the Philippines. Users in India can access the website at DesignCrowd.co.in The company claims that its website has over 92,148 registered designers from around the world and that half of DesignCrowd’s top 20 designers come from Asia, while India is also DesignCrowd’s fourth largest source of users after the US, UK and Australia. Read more

DesignCrowd launches in Asia; lets companies run their own design contests
DesignCrowd, a website from Australia that crowdsources design work, has now launched in Singapore, India, and Philippines. This means that companies from these markets can now outsource their work to DesignCrowd.
Currently, DesignCrowd lists about 91,000 designers, and half of the top 20 actually hail from the region. India is the fourth largest source of talent for the site, following US, UK, and Australia. Singapore is Asia’s largest source of sales.
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Australia’s DesignCrowd Launches in Asia, Targets Singapore, India, and Philippines
There’s a lot of talent crowdsourcing going on in Asia this year, and now Australia’s DesignCrowd.com is joining the fray, taking what it calls its “first step into Asian markets” by launching today in Singapore, India, and the Philippines. The online marketplace for design work says it wants to target both the huge number of small businesses in the region, and the large pool of freelance design talent in Asia.
From DesignCrowd’s Sydney HQ, CEO and founder Alec Lynch says, ”We believe there are more than one million designers in the region – and we’d love to have them all on DesignCrowd, but in the short term we’ll settle for 100,000.”
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DesignCrowd jumps into Asia, launches its crowdsourced design marketplace in India, Singapore and the Philippines
DesignCrowd, the Australia-headquartered crowdsourcing service for designers, has kicked into the next gear of its international expansion after it entered Asia via launches in India, Singapore and the Philippines.
Co-founder and CEO Alec Lynch said, “Asia has been a good place to crowdsource design work from [and now] we’re seeing small businesses from India and Singapore crowdsourcing ideas from Australian and U.S. designers. Asia is DesignCrowd’s fastest growing region and the opportunity for further growth is huge – India alone has 26 million small and micro businesses.
“We’re pleased to be one of the first, if not the first, crowdsourcing design site to enter the region,” DesignCrowd’s Lynch says. “We think Asia has a lot of potential and are really keen to bring our model there.”
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Screw the mining boom, let’s create a tech boom
Authored by Alec Lynch, DesignCrowd co-founder & CEO
In recent weeks Australian politicians have been bickering about the mining boom. “It's over, it's half-over, it ended last week (China put the kibosh on it).” Who knows? The only thing that is certain is that one day it will end. It's time Australia started planning for its future. It's time to start planning our next boom and, in my opinion, it's time to create a technology boom.
Technology, without doubt, is where Australia should place its next bet. While the mining boom splutters and fracks Australia up, technology is gaining momentum. Aussie geeks from Sydney to San Franscisco are cooking up world-changing start-ups and Australia is experiencing a mini tech-boom.
Young Australians do not want to make their fortune by drilling the ground, selling minerals to China and taxing fat-cat mining magnates. Young Australians want to make their own fortunes and the best way for them to do this is through entrepreneurship and technology.
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Crowdsourcing firm lets 5,000 take a bite out of the Big Apple
More than 5,000 entrants have submitted designs to the latest DesignCrowd contest.
Using the innovative Sydney-based DesignCrowd crowdsourcing service, TimesSquare.com, has offered up a $10,000 prize for anyone who can provide a new logo for the New York-based website. TimesSquare.com is a site that covers nightlife, dining, and entertainment going on in and around Manhattan, and judging by the old logo still on display at the web site, it looks like company really needs a new one.
Speaking on the landmark contest, DesignCrowd CEO Alec Lynch said, “We believe TimesSquare.com’s $10,000 prize was the largest ever for an online logo contest and one of the first design crowdsourcing projects to receive over 5,000 entries. It’s a great case study in design crowdsourcing and highlights the creativity and power of the crowd.”
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World-record crowdsourcing results for Timessquare.com logo contest?
What if you crowdsourced your logo design and everyone came?
That’s almost what happened to TimesSquare.com, a New York publication that opened a logo contest on DesignCrowd, an online marketplace for design jobs. The company offered a $10,000 prize for the winner, and as of this morning, DesignCrowd’s 83,000 designers have submitted 5717 entries.
“If crowdsourcing was an Olympic sport, we’d win a gold medal,” DesignCrowd chief executive Alec Lynch said.
Lynch believes that both the prize and the number of submissions are the largest ever for an online logo contest.
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Crowdsourcing design is cheap, but is it good for your brand?
An online design contest to create a logo for Canadian website TimesSquare.com that has $10,000 on the line for the top submissions, has garnered close to 3,000 possible designs. For Lorenzo Tartamella, chief executive of TimesSquare.com, crowdsourcing its new logo has provided a vast range of art options.
“It’s incredible … An ad agency would have never been able to give us the diversity and the choice that we’ve been given the way we have with this contest,” he said. DesignCrowd CEO, Mr. Lynch said his service is “essentially outsourcing on steroids,” since it gives customers a vast amount of speedy responses, on their set budget, with no cost risk if they aren’t satisfied with the results.
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Australia Startup DesignCrowd Launches in Canada
Three months ago, Australia's DesignCrowd—which raised $3 million in funding from Starfish Ventures late last year—launched in the UK. Now, the crowdsourcing marketplace startup has launched its service in Canada, continuing its global expansion.
"Canada has over one million small businesses and we estimate they spend over $1 billion on design services every year, but most of this is with traditional design firms who are slow, expensive and risky to use," Alec Lynch, the CEO and Founder of DesignCrowd, said.
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Sky Business Interviews DesignCrowd CEO, Alec Lynch, at CeBIT 2012
Designs on Rent-A-Crowd
The logo for the London Olympics gave Alec Lynch the idea he was looking for to start a business."The logo cost about £400,000 [$615,000], it took months to create and was then totally panned by the public and critics," Lynch says. "The client in that case was stuffed; they’d wasted money, had a PR disaster on their hands, and didn’t end up with a great logo." Read more

Startup of the Week: DesignCrowd
DesignCrowd is an Australian-originated business that allows people to crowdsource a creative brief. A typical logo design project will get more than 100 different designs to choose from. Wired.co.uk spoke to founder Alec Lynch. Read more
DesignCrowd out of 99designs’ shadow
In the start-up universe, first-mover advantage is a law that like gravity, can weigh on a company's fortunes, but Sydney-based DesignCrowd hopes to become the exception to the rule.
DesignCrowd COO Chris McNamara admits that the company has to date lived in the shadow of 99designs, but said that this changed with the $3 million funding round, which was the catalyst for him to join the business founded by long-time friend Alec Lynch. The equity raise also saw the appointment of Starfish partner Anthony Glenning, who sold his business Tonic Systems to Google in 2007.
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DesignCrowd and 99Designs: UK battle
"While DesignCrowd has been based in Australia, we've had almost 10,000 UK businesses and designers use our service. We think the UK is the next frontier for crowdsourcing, and that's why we've launched DesignCrowd.co.uk. We're sure competition there will increase, as we've seen in the US, but, for now, there will be less competition," Alec Lynch said. Read more