New e-commerce site needs a clean, responsive design with a focus on great UX

Hier ist was ein Geschäft in South Africa für sein web design vorgenommen hatte.

Air Support is a start-up online firearm parts store, aimed at offering a great shopping experience. We want to differentiate ourselves from other online stores firstly through a clean design that doesn't try to compete with itself for user attention.

This project is for the home page specifically, but further work may include the individual product page, category page, and checkout flow pages.

The design must:
* Be clean and clutter-free, with judicious use of white space.
* Be responsive, in that elements must be able to reflow without problems, such that mobile users retain full functionality.
* Be content-focussed, with header and footer styling taking a backseat to content styling.
* Avoid column-based side bars (Navigation, etc.) as far as possible.
* Avoid carousels, or any other sort of rotating content. We want to avoid animations of any kind, again, to avoid competing with ourselves for user attention.
* Scroll cleanly. Scrolling is … Mehr lesen