Banner Ads for RateMarketplace

Hier ist was ein Geschäft in United States für sein banner ad design vorgenommen hatte.

Required elements: (in order of importance)
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Headline: ALERT - Unexpected Drop in Mortgage Rates

Text : Refinance Now at 3.21%APR*

Button text: Calculate New Payment

Logo: RateMarketplace (this is required, but should be of low prominence)

Fine print: *Terms & Conditions Apply
-
Look/feel: Completely open (it does NOT need to have any visual reference to RateMarketplace site or logo, in fact, I'd prefer it didn't)

Tone: Credible, straightforward

Specs: 300x250, max file size 30k, swf, gif, or jpg


Suggestions:
- We have found that large prominent rates work well

-Multiple clickable elements usually better than just one

-The brand does not help conversion so should not be very prominent

-Eye catching animation helps (but must stop after 3rd loop and final frame must contain relevant info to stand alone)
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