Banner Ads for RateMarketplace

Gewinner
Contest winning design

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Dieser Kunde bekam 11 Banner-Designs von 4 Designern. Dabei wurde dieses Banner-Design Design von Papersky als Gewinner ausgewählt.

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Banner-Design Kurzbeschreibung

Required elements: (in order of importance)
-
Headline: ALERT – Unexpected Drop in Mortgage Rates

Text : Refinance Now at 3.21%APR*

Button text: Calculate New Payment

Logo: RateMarketplace (this is required, but should be of low prominence)

Fine print: *Terms & Conditions Apply
-
Look/feel: Completely open (it does NOT need to have any visual reference to RateMarketplace site or logo, in fact, I’d prefer it didn’t)

Tone: Credible, straightforward

Specs: 300x250, max file size 30k, swf, gif, or jpg


Suggestions:
- We have found that large prominent rates work well

-Multiple clickable elements usually better than just one

-The brand does not help conversion so should not be very prominent

-Eye catching animation helps (but must stop after 3rd loop and final frame must contain relevant info to stand alone)

Info-Symbol
Aktualisierungen

The rate is very important so the 3.21% needs to be large

Logo should be small

You may want to consider exploring a warning sign type visual to go along with the alert messaging


Added Thursday, May 26, 2011

Zielmarkt/( -märkte)

Homeowners

Male 40+

Industrie/Einheitstyp

Mortgage


Sehen und fühlen

Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.

Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes

Anforderungen
Muss haben
  • Required elements: (in order of importance)
    -
    Headline: ALERT – Unexpected Drop in Mortgage Rates

    Text : Refinance Now at 3.21%APR*

    Button text: Calculate New Payment

    Logo: RateMarketplace (this is required, but should be of low prominence)

    Fine print: *Terms & Conditions Apply
    -
Schön zu haben
  • Suggestions:
    - We have found that large prominent rates work well

    -Multiple clickable elements usually better than just one

    -The brand does not help conversion so should not be very prominent

    -Eye catching animation helps (but must stop after 3rd loop and final frame must contain relevant info to stand alone)

Dateien
Zahlungen
1. Platz
US$90
Zahlung fürs mitmachen x 1
US$20
Gesamt
US$110

Projekt-Deadline
01 Jun 2011 14:00:00 UTC
Language