Design has been my business for over 17 years. But more importantly, when I think of it, design has been my way of life since I was a small child. A ...more Design has been my business for over 17 years. But more importantly, when I think of it, design has been my way of life since I was a small child. A way of interacting with people and gathering perspective. A way of thinking and a way of organizing things in my life, so they would be meaningful, work better, look better. I know this is true for many designers. It's amazing to see how the power of design has grown in the past decade. People everywhere are singing the praises of design; looking to find the secrets of design creativity and infuse them into their work; seeking the benefits of beautifully designed products to use in their homes and their lives. As a designer I see this as both an opportunity and a responsibility. The opportunity is to continue to use our craft wisely, to solve real business problems, to deliver a means to help people find products and services that are uniquely well suited to make their lives a little better every day. gavan@duffydesign.ie hide