Lencia online store- look & feel overhaul

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Dieser Kunde bekam 2 Web-Designs von 2 Designern. Dabei wurde dieses Web-Design Design von Lauren als Gewinner ausgewählt.
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Web-Design Kurzbeschreibung
Info about our business and products can be found at the existing websites listed below. They're written with word press.
We have an online store http://lencia.cart.net.au/ . Content is managed within, and it is powered by, "myshopinabox.com.au". This page only:
- the standard design is unattractive, poorly laid out, uses colours that don't look good together, fonts that are too large, requires unnecessary scrolling, button/ next step icons aren't obvious etc so it needs a drastic overhaul in look & feel, graphic design etc:
* improve first page
* improve layout, font, font size, product positioning etc
* select a better design for buttons so they are more obvious
* make it more intuitive, easier to follow etc
* Once appropriate look & feel decided upon, design of each step from first page to order completion need to be overhauled
* add links to pages (or info from these pages) from cart not currently appearing (about us page, contact us page, terms & condition page) and apply "new" look and feel
* Pls click through the order process to familiarise yourself with the extent of the effort required
We have two other projects to progress with the winning bidder
1 http://www.lencia.com.au/store-locator/#store
* find a mapping solution that: allows non technical resources to periodically upload lists of stores (by CSV, excel etc);
* and, via software or page design, makes it clear which product the customer is searching for which product results are returned for
2 www.eff.net.au
* update with new product images
* http://www.eff.net.au/find-eff/ - mapping solution as for 1
* look & feel: site should be a slick, sexy, sophisticated, trendy marketing effort for a cool drink- but it's not.
We would also like to work ongoing with you as we further refine & develop our web strategies.
Updates
Hi, clarifying a couple of points for queries that I have received:
Added Monday, October 03, 2011
Zielmarkt/( -märkte)
Adults 18 - 39, young, trendy, aspirational, cool
Industrie/Einheitstyp
Graphic Design
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Meet the requirements above.
If you've designed slick, successful online stores before all the better