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Classic Indian Roti/Naan bread packaging for Australia
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Dieser Kunde bekam 16 Verpackungs-Designs von 9 Designern. Dabei wurde dieses Verpackungs-Design Design von Griet als Gewinner ausgewählt.
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A$200
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16 Designs
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9 Designer
Verpackungs-Design Kurzbeschreibung
We would like to update and refresh the packaging design for our Classic Indian bread range. These breads are currently being sold in Australian supermarkets and are very popular. The proposed design should have some "continuity" with the current packaging design so that consumers can still recognise the brand/product easily on shelf. The design should suggest "fresh, tasty, healthy, authentic and Australian-made".
FYI, the products are not chilled or frozen - they sit on the regular supermarket shelves and will need to stand out. The breads will typically sit next to each other on the shelf, but usually just one facing each. I'll be uploading image files of the current packaging for your reference.
Updates
Hi all, I just uploaded the current logo for those of you who want it. Also, there are printer details in the discussion area that you might find useful. I am hoping to get their design template in the next day or so, but don't let that stop you from starting. We are only looking for a design concept that we can use across the product range. Cheers!
Added Wednesday, November 23, 2011
Hi, I've uploaded the design template/layers for those who would like this. Cheers!
Added Thursday, November 24, 2011
Hi everyone, thanks to those of you who have either submitted or are working on designs. I have reviewed the available designs with the MD and will be providing individual feedback to you wherever possible.
Added Monday, November 28, 2011
Project Deadline Extended
Reason: To allow for changes and resubmissions - will be providing individual feedback to all designs submitted. Cheers.
Added Monday, November 28, 2011
Project Deadline Extended
Reason: One last extension before we award the guaranteed prize.
Added Wednesday, December 07, 2011
Zielmarkt/( -märkte)
Australian consumers who eat Indian foods and would pay a premium for a better product
Industrie/Einheitstyp
Product
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Transparent window to show breads
Some carryover elements from current packaging for consumer recognition
Same product info on the back (i.e. Nutritional Info panel, Heating Instructions, Barcode, Company details, Usage Suggestions)
Schön zu haben
- The design should suggest "fresh, tasty, healthy, authentic and Australian-made".