Logo Design for Clean, Modern Behavioral Health Tech Brand

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Logo Design Brief for Ascend Healthcare
Overview
Ascend Healthcare is a modern, mission-driven company that partners with Federally Qualified Health Centers (FQHCs) and Community Health Centers (CHCs) to build and operate behavioral health service lines. We’re not a provider — we’re an enablement partner. We plug in seamlessly with care teams, bring advanced tools and technology, and help clinics expand access to behavioral health care in their communities.
We are seeking a modern, clean, and trustworthy logo that reflects our role as a high-end, tech-enabled partner in the healthcare space.
Design Goals
Modern & Aspirational
The logo should feel fresh and forward-looking — something you’d expect from a startup backed by top venture firms. Avoid outdated healthcare clichés like medical crosses or hearts.
Clean & Minimal
The design should be simple, with thoughtful typography and a clear visual identity. Nothing overly decorative or busy.
Trustworthy & Professional
We work directly with clinical and executive teams at safety-net healthcare organizations. The design should feel credible and high-end — not playful or corporate in a generic way.
Visual Inspiration
We love logos that:
Integrate subtle upward motion (e.g. arrows, rising curves, abstract ascension)
Use geometric or custom typography (the lowercase “a” could potentially include an upward arrow or motion concept)
Incorporate a burst or radial symbol to imply amplification or support
Are built around tech-forward but human design principles
Text to Include
Primary wordmark: Ascend
Subtext: HEALTHCARE (can be small and simple under or beside)
We've attached the current website design so you can get a sense for the brand system. Just missing the logo.
Zielmarkt/( -märkte)
Federally Qualified Health Care Centers
Industrie/Einheitstyp
Healthcare
Logo Text
Ascend Healthcare
Logo Stile, die Sie interessieren können
Abstraktes Logo
Begrifflich / symbolisch (Text optional)



Wortmarke-Logo
Word oder namensbasiertes Logo (nur Text)


Zu verwendende Schriftarten
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Must use colors in website design